To me, this is indeed the ultimate marketing campaign an online game, or any games, will have in the somewhat soccer fanatic country of China. Nicolas Anelka, perhaps one of the most famous Frenchman to grace the English Premier League in recent times, has agreed to sign for China's Shenhua Football Club in January, ending his stay at Chelsea FC.
Coincidentally, Shenhua FC is apparently owned by The9's CEO, Mr Zhu Jun, who tried to buy over Liverpool FC previously. With Nicolas Anelka and the whole team donning the jersey with Firefall's logo emblazoned, how can this not be a marketing dream come true? For now, the publisher for Firefall China has yet to be decided, but rumors are pointing towards a multimillion deal with gaming giant Tencent Games.
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