There were quite a few angry people out there when Activision decided to bump the price of Call of Duty map packs up to $15 each from $10. Some even promised to avoid buying the map packs altogether to protest the "ridiculous" new price. Whether or not they stuck to that -- something tells me many didn't -- there are more map packs selling now than ever before.
Activision revealed some numbers during an Analyst Day event today, including the fact that the company has seen $1.7 billion in digital revenue in the 12 months leading up to this June. By comparison, the previous 12 months (up to June 2010) saw $1.4 billion, and the 12 months before that (up to June 2009) saw $1.2 billion. That's only going to continue to grow with Diablo III on the horizon and Call of Duty Elite coming up.
It was also noted that more than 23 million copies of Call of Duty: Black Ops have been sold, with 18 million map packs sold for the game. Modern Warfare 2 sold 19 million units and 11 million map packs; World at War did 9 million units and 9 million map packs. Keep in mind that each game had multiple map packs released, so it's not as if everyone who bought World at War purchased a map pack.
The Black Ops figure also doesn't take into account the fourth, all-Zombies Rezurrection map pack. It came out about a week ago and has yet to be made available on PC and PlayStation 3. People have been asking for a Zombies mode-centric map pack for months, so we'll see how well it ends up selling, but you can probably assume Black Ops map pack sales will easily end up exceeding 20 million.
It was noted that players have spent an average of $76 on Black Ops alone between the game itself and DLC. That might very well increase as some players decide to pay for Elite with Modern Warfare 3. Combine that with the fact that the number of potential customers to rope in will continue to grow as more consoles are sold -- helped along by the holidays and price drops like the PS3's recent $50 cut -- and you can see why Activision is so heavily emphasizing Call of Duty.
Source: Gamasutra
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